Helpful Question: Can My Business Compete Without A Professional Website?

The benefits of having a website might sound like a broken record to you. In fact, in less than one second, Google can give you 396 million results regarding this topic. But what if you don’t have a website or maybe you have a basic site which your part-timer updates once every blue moon? What impact will this have on your business? This article will give you the answer.

Let’s start with some statistics from a 2016 survey by Clutch on 350 small businesses in the U.S.:

– If you are operating without a website, your business belongs to the greater half of the small business population (52%).
– Your website is updated once a year? You have membership in a community of nearly a fourth (23%) of all small businesses.
– Suppose you have a website. There’s a great chance that you might be among the 97% of small businesses with an ineffective website.
– Last, but not least, you may identify with 94% of small businesses if your site doesn’t work on mobile devices.

It seems like a business without a website is not such an odd occurrence after all. Should you feel safe and continue ignoring the perks of having a website? Absolutely not.

Here are 4 good reasons why it’s important to have a professional website.
1. So you don’t lose potential customers

2. So you don’t lose current customers

3. So your investment will promote greater success and profits

4. So your website can be a top-performer for your company

Read full article at: http://proweb365.com/can-my-business-compete-without-a-professional-website/

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ProWeb365: Why some business owners invest in website marketing but don’t see much results

ProWeb365 just public a new article to explain about Why some business owners invest in website marketing but don’t see much results. As you may see, Understand the importance of web-based marketing in today environment, business owners invest in a website to promote their business, hoping to gain at least some new customers but that didn’t happen, Why? In this article, ProWeb365 will point out the key factors contributing to this common outcome and recommend the right approach to help businesses get better results out of their websites. Let’s get started by checking out full article at:
http://www.proweb365.com/why-some-business-owners-invest-in-website-marketing-but-dont-see-much-results/

Why You Should Get High Ranking with Your Website

SEO, Search Engine OptimationNowadays, website has become an essential part of any business operation and clients expect any business to have a website. However, many business owners today are still not realizing how important website ranking on search engine is for their businesses.  Therefore, in this post I will point out some reason why high ranking is important and how to get your website ranking better on search result.

Your website must be onpage-optimized for high search engine rankings (SEO) (Search Engine Optimization). However, building a great website that is on page 3 of Search Engine is like building an office in the middle of the forest; and not even building a road to it. No one will come and see it. It clearly that you will lost most of potential customers.

The harsh reality is that the further down in the search results you are, the fewer visitors you will get. Inversely the closer to the top of page one you are, the more business you will get. The number one spot can get a full 40% of the clicks. If you could get the top 3 spots you would have almost 80% of the clicks for your target keyword. Missing this the point can be an almost fatal business mistake.

If you want your website to be a Page-One Find on Google.com for a number of keywords, then SEO is what you need. SEO is more than just a properly coded website; it also covers Online marketing processes such as link buildings and website marketing, which gradually help push your website’s ranking (with a number of keywords) to Google’s Page-One.

In my point of view, there are a couple of ways to do your SEO so that you can get more potential clients to your site and thereby more clients to your offer. You can hire a professional to help. You can hire in-house staff to work on your SEO, you can do the SEO yourself, or understand and oversee the SEO yourself through outsourcing or inexpensive but willing workers.

Either way you chose to go, it’s probably a good idea to understand the fundamentals of SEO first, so that you do not allow someone to do something that will damage your site’s rankings. And if you were wondering, yes, your rankings can be damaged if your SEO is not done correctly.

ProWeb365 is a web design Minneapolis specializing in web design and development, Internet marketing and Search Engine Optimization (SEO). They are a results & relationship-driven company. Every day They strive to meet and exceed their clients’ expectations while only charging for results that we successfully deliver. For web design prices or to see what Internet marketing success looks like for your business, contact them today at (612) 590-8080.

Minnesota companies and workers cache in on big data

Kossi Gavi drives to class on Sunday afternoons to learn retail software, and the reason is simple.

People who wield computers to analyze large amounts of digital information are in high demand, and Gavi is learning a program that chain stores worldwide use to run their businesses. Workers who know the program can earn up to $80,000 per year.

“It’s a very good program if you want more opportunities to make more money,” said the 43-year-old former refugee from Togo, now a few months from earning a bachelor’s degree at Metro State University.

Businesses today control massive and growing streams of information that flow from cash registers, patient records, smartphones, warehouses, the sensors in your Nikes, databases, Facebook and good old-fashioned loyalty cards.

The challenge is finding people who can put it all together and make better strategy. Everyone from the Central Intelligence Agency to Gander Mountain is on the hunt.

“I would challenge you to describe to me an organization of any size in any industry or not-for-profit setting that will not be leveraging this,” said Isaac Cheifetz, a headhunter working to find the Mayo Clinic a head of information management and analytics. “Name one. I can’t.”

Businesses have the data to keep sale racks thin, streamline shipping and get more people to click ads. What they need is better analysts. It’s a new kind of job, and it’s coming to your workplace if it’s not already there.

The McKinsey Institute predicted in 2011 that a big data boom would create up to 190,000 new deep analytics positions in the United States, and demand for 1.5 million data-savvy managers.

If you can run Hadoop — open-source software used by Google, Yahoo and Facebook to analyze the deluges of information churned out by the Internet — you might get a free flight to the Bay Area for a job interview, said Ravi Bapna, director of the University of Minnesota’s Social Media and Business Analytics Collaborative.

“The premium for these sort of people is already very high, and it will only increase over time,” Bapna said. “There is a huge shortage of people who can handle the data, who have the business acumen to be able to ask the right questions, to do the experiments and make the right inferences.”

Big data refers to a series of software and hardware advances, but one of its biggest advances is a new ability to impose structure on vast pools of complex information — like pictures, consumer preferences, geographic locations and video of the ocean.

Traditional data is — to use one of Cheifetz’s analogies — like the zoo. Think Excel spreadsheets. Everything has a label and fits in a format where it can be easily sorted.

But the world is awash in the unstructured information of the Internet, mobile phones, social media. Instead of a zoo, this information spreads out like a nature preserve. It’s moving, wild, and can’t be captured in database cells.

A major achievement of big data has been its ability to sort the unstructured information of the preserve, and to do complex analysis of huge amounts of information in parallel on several machines.

Software like Hadoop makes it possible to analyze, for instance, a photo, attach a digital signature to the photo that describes it, and to compare that signature to the signatures of extremely large numbers of other photos.

Thus unstructured data gets structure, and analyzing huge amounts of information becomes practical. Similar approaches are used to analyze buying behavior, what types of ads people respond to, even fraud.

Retail companies like Best Buy and Target are keenly interested. “Retail’s been big data for decades,” said Mike Webster, general manager of Oracle Retail.

Oracle sells heavy-duty software that allows companies to track purchasing, supply chain, shipping, inventory and sales in stores and on the Internet.

Now, companies want to wed that type of data with information on where customers are, what they want, what they’re saying on their social network, and how and when to ship products to them. As more retailers try to harness all that information, Oracle has been doing more business.

“It gets real complicated real fast,” Webster said. “Our approach is to try to simplify that as best we can.”

All of the top 20 retailers in the world use Oracle, which has a presence in Minneapolis because it acquired the local company Retek in 2005. The company’s client list includes Best Buy, Gander Mountain, Scheels and Von Maur.

Data without end

In the fourth quarter of 2012, Minnesota employers had about 1,450 openings for computer systems analysts, software architects, database administrators and related positions.

Many of those jobs will be for people who can corral and analyze data, and that doesn’t include some of the analytics jobs coming open at utilities, marketing firms and human resources consultancies.

Meanwhile, the world keeps churning out data. Worldwide mobile data usage — mostly smartphone traffic — grew 70 percent in 2012. It was 885 petabytes per month, or 12 times more than all of global Internet traffic in 2000, according to Cisco.

The Carlson School has been offering data science electives at the U for eight years, and now wants to start a master’s program in business analytics and data science. The proposal, OK’d by the Carlson faculty, awaits approval from the Board of Regents.

Bapna’s vision is broader than teaching a particular software program.

He thinks the data generated by social media is an unprecedented social research graph, “a global laboratory, where we can ask fundamental questions about human behavior.”

He wants to build a master’s program that sculpts people with the technical training and business savvy to ask the clever questions and write the clever computer code that yields profitable insight.

Universities like Stanford, MIT, California-Berkeley, Harvard and Carnegie Mellon already run programs that kick out data scientists, and several other universities are shifting resources toward such training. Minnesota’s master’s program could start as early as the fall of 2014.

New skills in demand

For now, people tend to fall into big data jobs accidentally, Cheifetz said. Someone gets a Ph.D. in math, and ends up working on algorithms for Wall Street. An above-average IT manager learns the new software and takes ownership.

But that will change. Companies will begin to seek out workers with a strong background in computer science and statistics, and experience running predictive models, Cheifetz said. Also important is the ability to translate the data into a clear narrative. “We’re almost talking about a computer science and statistics undergrad, with a minor in theater so they can talk to people,” Cheifetz said.

The independent study class at Metro State University was thrown together with the help of Logic Information Systems, a local firm that consults for companies that use Oracle Retail.

Advance IT and the state of Minnesota have pushed the Oracle Retail training since November, when executives from Logic, Best Buy, Gander Mountain, Scheels and Von Maur told Gov. Mark Dayton that about 150 jobs are available running the software, with wages easily at $80,000 a year.

Source: startribune.com/

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